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Go as u.r

Go as u.r

Simple yet powerful silhouettes and a commitment to social and environmental responsibility are the principles that underlie go as u.r, the new Belgian label for girls with an active, transitional lifestyle. Retaining the emphasis on sustainable production, low-impact innovative materials, and edgier design, this mindfully made on-the-go fashion translates “colors, movement, and expression into powerful simplicity and freedom”.

The brand's debut collection, a line of a monochromatic bold color palette, is made from natural, recycled or regenerated fibers manufactured from discarded nylon such as sea fishing nets, and uses Öko-Tex® certified dyes or GOTS that are water-friendly and do not contain any metal or toxic elements.

By combining different sustainable fibers with the power of colors, go as u.r creates athleisure wear pieces for “female urban cosmopolitans and curious explorers with a strong personality. Confident and bold. And always on the go”.

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